A bed and breakfast with a concierge desk
Hotel Management

How to Increase Bed and Breakfast Revenue with Concierge Service

In the competitive world of the bed and breakfast industry, providing exceptional service is key to standing out from the crowd and increasing revenue. One effective way to achieve this is by offering a top-notch concierge service that goes above and beyond to meet the needs and preferences of your guests. In this article, we will explore the importance of concierge service and how it can enhance the guest experience, increase satisfaction and loyalty, and ultimately drive revenue for your bed and breakfast.

1. Understanding the Importance of Concierge Service in the Bed and Breakfast Industry

When guests choose a bed and breakfast, they are not just looking for a place to sleep; they are seeking an experience. A well-executed concierge service can turn their stay into a memorable journey filled with personalized recommendations and effortless convenience. Let’s delve deeper into why concierge service is vital for the success of your bed and breakfast:

The role of concierge service in enhancing guest experience

Think of the concierge as the maestro who orchestrates the symphony of your guests’ stay. They are the friendly face that greets guests upon arrival, the knowledgeable guide who suggests the best local restaurants and hidden gems, and the problem-solver who ensures that every request is met with efficiency and grace. A dedicated concierge can transform an ordinary stay into an extraordinary one.

Imagine a guest arriving at your bed and breakfast after a long journey. They are tired and hungry, unsure of where to go for a good meal. The concierge, armed with extensive knowledge of the local dining scene, warmly welcomes the guest and recommends a charming bistro just a few blocks away. The guest is delighted by the personalized recommendation and enjoys a delicious meal, grateful for the concierge’s expertise.

Later in the evening, the guest decides to explore the city’s nightlife. They approach the concierge, seeking advice on the best bars and clubs to visit. The concierge, well-versed in the local entertainment scene, provides a curated list of venues that suit the guest’s preferences. The guest spends the night dancing and mingling, grateful for the concierge’s guidance in making their evening unforgettable.

The impact of concierge service on guest satisfaction and loyalty

According to renowned hospitality expert Michael C. Sturman, “The value of concierge services lies in the emotional bond they create with guests, fostering a sense of loyalty and repeat business.” When guests feel that their needs are not only met but surpassed, they are more likely to return for future stays and recommend your bed and breakfast to others.

Imagine a guest who has just checked out of your bed and breakfast after a wonderful stay. They had an incredible experience, thanks to the exceptional concierge service they received. The concierge went above and beyond to ensure their every need was met, from arranging transportation to booking tickets for local attractions. The guest leaves with a sense of gratitude and loyalty towards your establishment, vowing to return and share their positive experience with friends and family.

Word-of-mouth recommendations are powerful in the hospitality industry, and a satisfied guest who has experienced outstanding concierge service is likely to become a brand ambassador for your bed and breakfast, attracting new guests and contributing to the growth of your business.

Identifying the specific needs and preferences of your guests

Just as a skilled detective uncovers clues to solve a case, you must gather information about your guests’ preferences to provide a tailored experience. Encourage your staff to engage with guests in meaningful conversations and use technology tools to gather data. This will help you anticipate their needs and personalize their stay accordingly.

Imagine a guest checking into your bed and breakfast for a romantic getaway. The concierge, armed with knowledge about the guest’s preferences gathered during the booking process, surprises them with a bottle of champagne and a bouquet of their favorite flowers in their room. The guest is touched by the thoughtful gesture and feels valued and understood. This level of personalization creates a lasting impression and sets your bed and breakfast apart from the competition.

By collecting and analyzing data about your guests’ preferences, you can also offer personalized recommendations for activities and attractions that align with their interests. Whether it’s a hiking trail for nature enthusiasts or a museum for art lovers, the concierge can create customized itineraries that cater to each guest’s unique tastes.

Training and equipping your staff to provide exceptional concierge service

Building a top-notch concierge team requires more than just knowledge of local attractions; it requires excellent communication, problem-solving, and interpersonal skills. Provide your staff with ongoing training and empower them to make decisions that enhance the guest experience. As hospitality guru Anthony Melchiorri emphasizes, “Every employee is a concierge, regardless of their title.”

Imagine a guest approaching a staff member who is not officially designated as a concierge but possesses the necessary skills and knowledge to assist. The staff member, trained to think like a concierge, goes above and beyond to fulfill the guest’s request, ensuring their satisfaction. This level of service excellence creates a positive impression and reinforces your bed and breakfast’s commitment to exceptional hospitality.

Investing in your staff’s development and encouraging a culture of exceptional service will not only benefit your guests but also foster a sense of pride and motivation among your team members. When employees feel valued and empowered, they are more likely to go the extra mile to exceed guest expectations.

Developing partnerships with local businesses and attractions

Imagine your concierge as a master networker, connecting guests with the best experiences your destination has to offer. By establishing partnerships with local businesses, attractions, and service providers, you can offer exclusive deals and experiences that add value to your guests’ stay and solidify your bed and breakfast’s status as the go-to destination.

Imagine a guest approaching the concierge, expressing their desire to explore the city’s cultural scene. The concierge, armed with a network of partnerships with museums, theaters, and art galleries, not only provides recommendations but also secures discounted tickets and VIP access for the guest. The guest is thrilled by the exclusive experience and appreciates the concierge’s efforts in making their stay truly exceptional.

By collaborating with local businesses, you not only enhance the guest experience but also contribute to the growth of the local economy. Establishing strong relationships with partners who share your commitment to exceptional service creates a win-win situation for everyone involved.

Utilizing concierge service to promote additional services and amenities

A skilled concierge can act as a salesperson, highlighting the unique offerings of your bed and breakfast and upselling additional services and amenities. Use their expertise to showcase the benefits of your spa services, guided tours, or cooking classes, creating packages that provide exceptional value for your guests.

Imagine a guest approaching the concierge, expressing their desire to relax and unwind during their stay. The concierge, well-versed in the spa services offered by your bed and breakfast, recommends a rejuvenating massage followed by a soothing facial. The guest, enticed by the concierge’s description of the luxurious spa experience, decides to indulge in the package. They leave feeling pampered and grateful for the concierge’s suggestion.

By leveraging the concierge’s knowledge and persuasive skills, you can increase revenue by promoting additional services and amenities. The concierge becomes a trusted advisor, guiding guests towards experiences that enhance their stay and create lasting memories.

2. Leveraging Technology for Enhanced Concierge Service

Gone are the days of relying solely on traditional concierge methods. In today’s digital era, technology can revolutionize your bed and breakfast’s concierge service and drive revenue. Let’s explore some innovative ways to integrate technology into your concierge service:

Exploring digital concierge platforms and mobile apps

By embracing digital concierge platforms and mobile apps, you can provide guests with instant access to personalized recommendations, local information, and seamless communication with your concierge team. These platforms can also offer additional revenue streams through partnerships with local businesses or by featuring sponsored content from tourism boards.

Imagine a guest arriving at your bed and breakfast and being greeted by a digital concierge platform. With just a few taps on their smartphone, they can access a wealth of information about local attractions, restaurants, and events. The platform can provide personalized recommendations based on the guest’s preferences, ensuring that they have a memorable and tailored experience during their stay.

Not only can these digital concierge platforms enhance the guest experience, but they can also drive revenue for your bed and breakfast. By partnering with local businesses, you can offer exclusive discounts and promotions to your guests through the platform. Additionally, tourism boards may be interested in sponsoring content on the platform, providing an additional source of income for your business.

Integrating online booking and reservation systems with concierge services

A seamless guest experience starts from the moment they make a booking. By integrating your online booking and reservation systems with your concierge service, you can gather valuable guest information in advance and tailor their experience accordingly. As hospitality consultant Lalia Rach puts it, “The concierge is the connective tissue between reservations, front desk, and guest satisfaction.”

Imagine a guest making a reservation at your bed and breakfast through your online booking system. As soon as the reservation is confirmed, their information is seamlessly transferred to your concierge service. This allows your concierge team to anticipate the guest’s needs and preferences before they even arrive.

For example, if a guest has indicated that they are interested in outdoor activities, your concierge team can prepare a personalized itinerary with hiking trails, bike rentals, and nearby parks. By leveraging the information gathered through the online booking system, you can provide a customized experience that exceeds the guest’s expectations.

Using data analytics to personalize recommendations and improve service efficiency

Imagine having a crystal ball that predicts your guests’ preferences and desires. Well, data analytics can provide just that. Analyzing guest data can help you identify patterns, predict guest needs, and make informed decisions to improve service efficiency. By leveraging data, you can tailor recommendations, anticipate guest preferences, and streamline your operations.

With the help of data analytics, you can gain insights into your guests’ preferences and behavior. By analyzing their past choices and feedback, you can identify patterns and trends that can inform your concierge service. For example, if you notice that a significant number of guests are requesting recommendations for vegetarian restaurants, you can proactively include a list of vegetarian-friendly dining options in your digital concierge platform.

Furthermore, data analytics can help you optimize your operations. By analyzing the efficiency of your concierge service, you can identify bottlenecks and areas for improvement. For instance, if you notice that guests often have to wait a long time for a response from your concierge team, you can implement measures to improve communication and reduce response times.

In conclusion, technology offers exciting opportunities to enhance your bed and breakfast’s concierge service. By embracing digital concierge platforms, integrating online booking systems, and leveraging data analytics, you can provide personalized recommendations, anticipate guest needs, and improve service efficiency. Embracing technology can not only elevate the guest experience but also drive revenue for your business.

3. Showcasing and Promoting Your Concierge Service

Now that you have established a stellar concierge service, it’s time to spread the word and attract guests who value this added convenience. Let’s explore some effective strategies for showcasing and promoting your concierge service:

Highlighting the benefits of your concierge service in your marketing materials

Place your concierge service front and center in your marketing collateral. Emphasize how your dedicated team of experts can transform a stay into an unforgettable experience. Use enticing language and vivid imagery to convey the added value guests receive when choosing your bed and breakfast.

Utilizing social media and online platforms to showcase your offerings

Social media platforms offer the perfect stage to showcase your concierge service and engage with your target audience. Regularly share guests’ positive experiences, insider tips, and unique experiences on your social media channels. Encourage guests to tag your bed and breakfast and use designated hashtags to create a buzz.

Collaborating with local tourism boards and travel influencers for promotion

Team up with your local tourism board and travel influencers to extend your reach and promote your concierge service. Arrange partnerships where they can experience and endorse your bed and breakfast’s exceptional concierge service. As renowned hospitality consultant Doug Kennedy affirms, “This word-of-mouth exposure can greatly impact your bottom line.”

4. Ensuring Continuous Improvement of Your Concierge Service

Just like a fine-tuned instrument requires regular maintenance, your concierge service needs constant monitoring and improvement to stay ahead of the competition. Let’s explore some strategies to ensure the ongoing success of your concierge service:

Tracking guest feedback and satisfaction metrics

Feedback is like a compass that guides you towards improvement. Regularly solicit feedback from your guests about their concierge experience, utilizing surveys or online review platforms. Analyze this feedback to identify areas of improvement and make necessary adjustments.

Conducting regular staff training and performance evaluations

The skills and knowledge of your concierge team play a vital role in delivering exceptional service. Conduct regular training sessions to refresh their knowledge of local attractions and sharpen their communication skills. Additionally, evaluate their performance regularly and provide constructive feedback to enhance their skills and motivation.

Staying updated on industry trends and adapting your service accordingly

The hospitality industry is ever-evolving, and so is the role of the concierge. Stay informed about the latest trends and technologies in the industry and adapt your service accordingly. Attend conferences, follow industry thought-leaders, and continuously innovate your concierge service to stay ahead of the curve.


In conclusion, concierge service is an invaluable tool for increasing revenue in the bed and breakfast industry. By understanding the importance of this service and implementing the strategies mentioned, you can transform your bed and breakfast into a sought-after destination, ensuring exceptional guest experiences, increased satisfaction, loyalty, and ultimately, growing revenue. Embrace the role of the concierge as the maestro of your guests’ stay, and watch your bed and breakfast thrive in today’s competitive market.